30 Oct
|
Adelphi Group
|
Ontario
30 Oct
Adelphi Group
Ontario
Lead programmatic performance through DSP expertise and analytical optimization at Omd, with office work required at least three days weekly.
As Senior Manager Programmatic, you will manage client campaign performance across media and buying technologies. The work includes segmentation, bidding, targeting, platforms, data usage, and downstream funnel optimization. You will translate client goals and KPIs into activation strategies while supporting account plans and marketing solutions.
Key Responsibilities: Manage day-to-day performance of client programmatic campaigns
Develop segmentation and optimization strategies against performance objectives
Mine campaign and user data for growth opportunities
Communicate format, screen, and platform performance to clients
Develop annual best practices supporting incremental business growth
Requirements: Mastery of DSPs, DMPs, ad servers, and manual exchanges
Highly analytical and quantitatively driven performance approach
Technical understanding of Omnicom planning, activation, and measurement tools
Ability to make data-based arguments for client data access
Ability to develop people and team management skills
Apply programmatic buying, data analysis, and client strategy expertise to strengthen performance and growth at Omd.
#J-18808-Ljbffr
📌 Senior Programmatic Performance Manager (Ontario)
🏢 Adelphi Group
📍 Ontario