Salary Range: $100,000.00 To $120,000.00 Annually

Job Title: Creative Director, MBIB

Reports to: Vice President, Marketing

The Creative Director will be responsible for leading creative direction and ensuring the overall quality of work produced by the creative team across all brands within the MBI Brands portfolio (Mary Brown’s Chicken and Fat Bastard Burrito).

This role will manage creative designers and oversee creative direction from inception to completion of projects. They will ensure all designs and content are in alignment with brand identities, standards, and marketing objectives while also driving the brand forward.

The Creative Director will translate the Marketing team's strategy into creative concepts and execution across all MBI Brands within domestic and international markets.

CORE/ESSENTIAL RESPONSIBILITIES

- Lead creative direction and execution across all brands within the MBI Brands portfolio, ensuring consistency and alignment with brand standards and business objectives.
- Translate marketing objectives into transparent creative strategies and output.
- Ability to strategically think of creative ideas that elevate the brand and consistent with standards.
- Develop creative concepts and mood boards for marketing initiatives, presenting recommendations for review and approval.
- Design projects within established brand standards and style guide for online or offline content including, but not limited to print, digital, social, and in-store materials.
- Oversee the creative team’s ideas and concepts before presenting to brand team and department head.
- Oversee the creative process, managing designers' work from concept to completion and ensuring quality, consistency,



and alignment with project objectives.
- Lead and develop the creative team by providing direction, reviewing work, delivering constructive feedback, and coaching team members to support their professional growth and creative potential across all media channels.
- Manage the creative team’s daily workflow, assign project workload and monitor deadlines and budgets.
- Partner with Brand/Marketing Managers and the broader Marketing team to develop branding initiatives, promotional campaigns, and marketing communications, while contributing to marketing plans, analyzing results, and identifying opportunities for improvement.
- Monitor creative and market trends, evaluate the competitive landscape, and identify opportunities to keep creative output relevant, effective, and aligned with brand objectives.
- Identify opportunities to leverage AI-enabled tools and emerging technologies to improve creative workflows, streamline processes, and support business and marketing objectives.
- Ensure creative assets are delivered within agreed-upon timelines and project requirements in collaboration with Brand Managers and other stakeholders.
- Oversee external agency engagement, including briefing, creative reviews, project timelines, and deliverables, while identifying opportunities to strengthen collaboration and maximize the value of agency partnerships.




- Participate in the recruitment, onboarding, performance evaluation, and development of creative team members in accordance with MBI Brands' policies and guidelines.
- Maintain and uphold creative standards across the MBI Brands portfolio, ensuring brand consistency while adapting creative execution to different audiences, channels, and markets.
- Evaluate creative work against campaign objectives, brand standards, and available performance insights to identify opportunities for improvement.

The duties of this position may change from time to time. MBI Brands reserves the right to add or delete duties and responsibilities at its discretion contingent on business need. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

QUALIFICATIONS

- Minimum of 8+ years of experience as a senior graphic designer/ content developer and/or equivalent.
- Experience leading creative projects and guiding the work of other creative professionals is required.
- Agency experience an asset.
- Proficiency with current graphic design software and tools, practices and procedures including Adobe Creative Cloud, emerging AI-enabled tools, and other relevant creative technologies.
- Video editing, motion graphics, and photography skills are strong assets.
- Web design/WordPress/CMS, and basic understanding of HTML/CSS are assets.
- UX/UI design experience an asset.
- Strong interpersonal skills with the ability
- Knowledge of emerging AI tools and technologies, with the ability to assess their relevance and value to creative operations and marketing initiatives.

📌 Creative Director, MBIB (Markham)
🏢 Mary Brown
📍 Markham