Shape mutual fund positioning at CIBC Global Asset Management in Toronto, using market analysis and compelling client-focused messaging. This regular role offers a discussed work arrangement.
As Manager, Product Positioning, you will develop strategies for existing and new mutual funds. You will translate investment products, market trends, and client needs into explicit narratives. Collaboration spans Product Development, Marketing, Client Portfolio Management, and Global Distribution.
Key Responsibilities:
- Develop and execute mutual fund positioning strategies
- Create narratives, value propositions, and messaging frameworks
- Coordinate positioning across teams and communications
- Prepare briefs, pitch decks, profiles, FAQs, and training materials
- Monitor effectiveness using feedback and analytics
Requirements:
- Bachelor’s degree in business, finance, marketing, or related field
- Five-plus years in product management, marketing, or related work
- Experience within asset management or financial services
- Understanding of investment products and financial markets
- Strong communication, analytical, leadership, and collaboration abilities
Bring product marketing expertise, investment knowledge, and strategic communication skills to differentiate CGAM mutual funds for stakeholders.
📌 Product Positioning Manager Asset Management (Toronto)
🏢 CIBC
📍 Toronto