Build measurable lifecycle programs at Zen Educate in Vancouver, using customer behaviour insights and marketing automation within a hybrid schedule.

As Lifecycle Marketing Manager, you will connect marketing, product, operations, and data through customer journeys. You will support educators and schools by improving activation, engagement, and retention. The work combines campaign execution, experimentation, stakeholder collaboration, and outcome measurement.

Key Responsibilities:

- Design, implement, and optimise lifecycle programs across customer touchpoints
- Create journeys improving educator and school activation, engagement, and retention
- Build CRM campaigns, segments, copy, and quality checks
- Design experiments, analyse results,



and improve programs
- Share performance updates with senior leadership

Requirements:

- Three to five years in lifecycle, CRM, or automation marketing
- Hands-on Customer.io, Braze, HubSpot, Iterable, or similar experience
- Understanding of customer behaviour before campaign execution
- Excel and/or Google Sheets experience
- Experience using AI tools such as ChatGPT or Claude

Apply lifecycle marketing, experimentation, and customer behaviour expertise to improve measurable outcomes for Zen Educate customers.

📌 Lifecycle Marketing Manager Vancouver
🏢 Zen Educate
📍 Vancouver