Lead casino product strategy and commercial growth for a North American social/sweepstakes casino, using data to improve player experiences and results.
This experienced Casino Product and Commercial Lead will own casino priorities and commercial initiatives. You will shape product requirements, analyse performance, and work with Product, Engineering, Marketing, CRM, and Customer Support. The hands-on remit includes acquisition, retention, revenue growth, partnerships, promotions, and lifecycle campaigns. You will work directly with the COO while operating independently within a lean team.
Key Responsibilities: Improve casino navigation, discovery, recommendations, and lobby experience
Shape game and provider portfolios using performance analysis
Evaluate acquisition channels, conversion, retention, and payback
Source, negotiate,



and launch audience-expanding partnerships
Develop promotions, CRM campaigns, rewards, missions, and VIP strategies
Requirements: At least five years of meaningful online casino experience
Experience building, scaling, or commercially improving casino businesses
Knowledge of games, providers, aggregators, player behaviour, and economics
Commercial understanding of acquisition, partnerships, retention, and lifetime value
Experience defining requirements and working directly with data
Apply casino product, commercial, partnership, and data expertise to strengthen experience, retention, acquisition, and measurable business performance.

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📌 Casino Product Commercial Lead (Ontario)
🏢 Van Kaizen
📍 Ontario