Lead Customer Intelligence, analytics, and AI strategy at Pet Valu in Markham, Ontario, with a full time hybrid work model.

The Senior Director shapes enterprise customer intelligence across analytics, business intelligence, data science, artificial intelligence, and measurement. Reporting to the VP, Loyalty & Customer Analytics, this leader translates customer behavior into growth strategies. The mandate includes loyalty, customer data, experimentation, and MarTech capabilities.

Key Responsibilities:

- Define enterprise Customer Intelligence and customer growth insights strategies
- Own segmentation, lifetime value, retention, and customer health analytics
- Develop loyalty AI, predictive analytics, and personalization roadmaps
- Lead customer data governance, Customer 360, and identity resolution
- Manage measurement, experimentation,



platforms, vendors, and investment evaluation

Requirements:

- Bachelor's degree in a relevant technical, business, or analytics discipline
- 10+ years in data science, engineering, BI, CRM, loyalty, or insights
- 7+ years leading analytics, data science, BI, or intelligence teams
- Enterprise strategy and transformation experience involving data, cloud, CDP, CRM, or AI
- Executive advisory experience and expert knowledge of data architecture and governance

Shape Pet Valu’s customer growth through enterprise analytics, artificial intelligence, data governance, and measurable loyalty intelligence.

📌 Senior Director Customer Intelligence Analytics (Markham)
🏢 Pet Valu Canada Inc.
📍 Markham