About the Role

Our client is looking for a highly analytical and results-obsessed Conversion Rate Optimization (CRO) Specialist to join their fully remote team. This is a critical role focused on maximizing the effectiveness of their digital assets by improving user experience and conversion rates across their website and marketing funnels. You will be responsible for planning, designing, and executing A/B tests and other experiments to drive continuous improvement. The ideal candidate has a deep understanding of user behavior, web analytics, and testing methodologies, with a passion for data-driven decision-making and optimizing for maximum ROI. This is a remote-first position, offering the ultimate flexibility.

Key Responsibilities

- Develop and implement a data-driven CRO strategy to increase conversion rates across key user journeys.
- Plan, design, and execute A/B and multivariate tests on website elements, landing pages, and user flows.
- Utilize web analytics tools (e.g., Google Analytics) and heatmapping/session recording software (e.g., Hotjar) to identify user behavior patterns and areas for improvement.
- Analyze test results, interpret data, and provide actionable insights and recommendations for optimization.
- Collaborate with UX/UI designers, content writers, and developers to implement optimized experiences.
- Conduct user research, usability testing, and surveys to gather qualitative data and user feedback.
- Stay up-to-date with the latest CRO trends, tools, and best practices.
- Monitor key performance indicators (KPIs) related to conversion rates, bounce rates,



and user engagement.
- Document testing processes, results, and learnings to build a knowledge base.
- Communicate findings and strategies effectively to stakeholders.

Requirements

- Bachelor's degree in Marketing, Statistics, Psychology, Computer Science, or a related field.
- Minimum of 3 years of experience in CRO, digital marketing, or a related analytical role.
- Proven experience planning, executing, and analyzing A/B tests using tools like Google Optimize, Optimizely, VWO, or similar.
- Solid proficiency with web analytics platforms, particularly Google Analytics.
- Experience with user behavior analytics tools such as Hotjar, Crazy Egg, or similar.
- Solid understanding of user experience (UX) principles and conversion funnels.
- Excellent analytical and problem-solving skills, with a keen eye for detail.
- Strong communication and presentation skills, with the ability to explain complex data simply.
- Ability to work independently and manage multiple testing initiatives simultaneously in a remote environment.
- Experience in the South African market is a plus.

Benefits

- Highly competitive annual salary of R .
- Fully remote work arrangement offering maximum flexibility and autonomy.
- Comprehensive health and wellness benefits.
- Opportunities for continuous learning and professional development in the CRO field.
- Work with a forward-thinking company focused on data-driven growth.
- Contribute directly to improving user experience and business outcomes.
- Allowance for home office setup and connectivity.

📌 Conversion Rate Optimization (Kimberley)
🏢 Placements24
📍 Kimberley