Architect SaaS growth at raisin as Vice President of Go-To-Market, leading revenue strategy from Toronto in a hybrid or remote role.

Reporting to the CEO, this builder will create a up-to-date, scalable GTM system for the next growth stage. The work spans positioning, customer segments, acquisition channels, partnerships, and product-led growth. Close collaboration with Client Success, Product Marketing, and R&D; will support full-funnel alignment and predictable revenue growth.

Key Responsibilities:

- Define the PLG, sales-led, partnership, or hybrid GTM motion
- Refine ideal customer profiles, segments, positioning, and messaging
- Build inbound and outbound pipeline generation programs
- Develop partnerships, ecosystem plays, and distribution opportunities
- Implement reporting, systems,



processes, and scalable playbooks

Requirements:

- Eight to ten or more years in SaaS or technology revenue roles
- Experience scaling GTM functions in early or growth-stage companies
- Record of exceeding revenue targets in senior leadership capacities
- Experience with sales processes, forecasting, pipeline, and performance discipline
- Hands-on outbound, automation, AI tools, or RevOps experience

Lead raisin’s SaaS revenue engine through GTM architecture, partnerships, pipeline creation, and data-driven operational discipline.

📌 Vice President SaaS Go-To-Market (Toronto)
🏢 The Leadership Agency
📍 Toronto