Senior Programmatic Strategy Associate (Toronto)

Senior Programmatic Strategy Associate (Toronto)

30 Oct
|
wppmedia
|
Toronto

30 Oct

wppmedia

Toronto

Shape cross-channel digital strategies at WPP Media using programmatic expertise, client communication, and performance-focused recommendations. This strategy-first role is not hands-on buying.

As a Senior Associate, you will translate client objectives and KPIs into digital solutions. You will manage projects across Planning, Activation, Measurement, and Data & Tech teams. The work spans display, video, audio, gaming, Connected TV, and high-level social environments.

Key Responsibilities:

- Translate client briefs into holistic cross-channel digital strategies
- Coordinate campaigns across cross-functional internal teams
- Lead strategic conversations and present client recommendations
- Oversee display, video, audio, gaming, CTV, and social strategies




- Lead testing across emerging platforms, AI technologies, and DSP capabilities

Requirements:

- One or more years in programmatic or digital strategy
- Understanding of cross-channel digital media environments
- Working knowledge of DV360, Amazon DSP, or The Trade Desk
- Solid organization and complex project coordination skills
- Familiarity with attribution, lift studies, and digital measurement

Bring programmatic strategy, client leadership, and cross-channel planning skills to WPP Media’s digital solutions team.

📌 Senior Programmatic Strategy Associate (Toronto)
🏢 wppmedia
📍 Toronto

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