Shape Onix’s consumer brand in person from Old Montreal, combining positioning, earned media, launch campaigns, and expert storytelling.

As a senior brand leader, you will define why Onix differs from Big AI and establish a voice the team uses. You will guide growth, design, and PR partners while writing important copy yourself. The work serves people facing high-stakes health problems, including current parents, women in perimenopause, and caregivers.

Key Responsibilities:

- Own Onix positioning and document it in a brand book
- Develop company and expert stories for national media pitches
- Direct the PR agency and maintain a high standard
- Plan launches and campaigns across social, web, and App Store
- Shape expert, partner, and event storytelling

Requirements:

- Senior consumer brand leadership experience in health, wellness, or lifestyle
- Experience building or repositioning a recognized consumer brand
- Earned media experience and ability to explain successful stories
- Experience briefing PR firms, designers, and growth teams
- Ability to set direction and write key pitches

Bring consumer brand leadership, earned media judgment, and clear writing to Onix’s expert-driven health and wellness story.

📌 Senior Consumer Brand Director (Montreal)
🏢 Onix
📍 Montreal