Lead web strategy for Asana from Vancouver, combining customer journeys, analytics, and conversion expertise within an office-centric hybrid schedule. As Manager, Growth Marketing and Head of Web Strategy & Services, you will own asana.com as a measurable driver of pipeline. You will guide how personas discover, understand, and navigate Asana’s multi-product portfolio. The work spans localization, CMS strategy, engineering capacity, experimentation, and web operations. Key Responsibilities:

Set a customer-journey-led vision for asana.com Establish measurement and analytics for conversion and pipeline Build global roadmaps using research and experimentation Oversee CMS architecture, performance,



and Core Web Vitals Lead web engineering and localization teams Requirements:

Web strategy experience with complex multi-product B2B SaaS websites Measurable impact on conversion rates and sales pipeline People leadership across technical or multidisciplinary teams Fluency in CMS platforms and up-to-date web architecture Experience scaling international web and localization strategies Shape Asana’s web strategy through customer research, analytics, localization, CMS leadership, and measurable conversion improvement.

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📌 Head of Web Strategy Vancouver
🏢 Asana
📍 Vancouver