Lead B2B SaaS marketing strategy remotely from Montreal or Toronto, combining demand generation with product marketing and pipeline growth.

This Head of Marketing role builds and scales marketing for a growing healthcare technology organization. You will own strategy while executing across brand positioning, content, digital marketing, and go-to-market initiatives. Collaboration spans Sales, Customer Success, Product, and executive leadership across Canada and the United States.

Key Responsibilities:

- Develop campaigns generating qualified enterprise and mid-market pipeline
- Own brand messaging, positioning, and go-to-market strategy
- Lead launches for technology, AI capabilities, and platform releases
- Partner with Sales on enablement, win rates, and account-based marketing




- Establish dashboards measuring conversion, pipeline contribution, and marketing ROI

Requirements:

- Experience leading B2B SaaS marketing in growth-stage organizations
- Experience across demand generation, product marketing, and digital marketing
- Strong writing and storytelling skills translating technology into customer value
- Hands-on CRM, automation, analytics, and AI-enabled marketing tools experience
- Team-oriented leadership across Sales, Product, and Customer Success

Shape healthcare SaaS growth through demand generation, product marketing, pipeline strategy, and hands-on team leadership.

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