Director of Digital Products, Ad Experiences and Audience Activation (Hybrid/Telework) Permanent Position Language Requirement English, French Language Skills English (Reading
- C
- Advanced), English (Speaking
- C
- Advanced), English (Writing
- B
- Intermediate), French (Reading
- C
- Advanced), French (Speaking
- C
- Advanced), French (Writing
- B
- Intermediate) At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians. This is a hybrid role with a mix of in-office and remote work. This position is part of the Digital Media department, which oversees CBC and Radio-Canada’s flagship digital products. They leverage a deep understanding of digital, user behaviours, market trends, and technology to inform strategic thinking and guide product direction. They also will support the day to day audience segmentation activities and support and inform the monetization data strategy and roadmaps. They lead the monetization products evolution
- from testing to discovery to delivery
- balancing user needs with business objectives. They also ensure the continuous evolution of tools and solutions that support Media Solutions and Marketing team operations as it relates to audience segmentation. This role also aims to create synergies across products to strengthen engagement within Radio-Canada’s broader digital ecosystem. The individual actively contributes to the organization’s digital transformation initiatives.



You enable the evolution of ad formats, the integration of technologies within the ad tech stack, the evolution of the data strategy and the enablement of key features and improvements for our users. You establish a testing practice that is continuously finding ways to improve the existing ad experience with current ad loads, scenarios by user type and ad formats to adopt. You are the main point of accountability and escalation to Media Solutions as it relates to product development. You coach and mentor a cross functional team of product managers, data analysts and data experts. Efficiency Driver: focused on making things easier, faster, smoother, and better, including filling gaps personally with conversations and trackers, and coaching resources on performance Client Service Mindset: sets high standards, seeks out feedback, acts on it, and ensures teams are serving stakeholders appropriately Action-Oriented & Transparent: strongly biased towards action, pushing for ways forward with personal involvement over passing the buck. Works transparently, ensuring risks are appropriately distributed across all decision makers rather than made in silos Product Leader: reinforces basic product principles, helps teams find effective ways forward,



emphasizing the quest for value over increments of work You will work closely with your partners in Media Solutions
- from Ad Tech, Ad Operations and Data Monetization to understand their needs to deepen the nature of the relationship. You will enable the generation of revenue through the activation of audiences first party data. Deep expertise in advertising, digital transformation, and multi-platform consumer behaviour bilingual proficiency in French and English is highly desirable Superior relationship management skills with a proven ability to influence senior executives through diplomacy and strategic negotiation Candidates may be subject to skills and knowledge testing. A mandatory Criminal record check. CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an email to [email protected]. You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. We also invite you to take a look at our policy on conflicts of interest. Full time #

📌 Director of Digital Products, Ad Experiences and Audience Activation (Toronto)
🏢 Radio-Canada
📍 Toronto