The Director of Marketing Strategy and Business Management leads strategic planning, business reporting, budget management, and team engagement for Retirement and Wealth Marketing.

Working with marketing leaders and business partners in Canada and the US, this role translates business priorities into marketing plans, aligns investment and resources, coordinates competing priorities, and tracks progress against objectives.

The Director brings together performance insights and reporting to support leadership decisions, identifies opportunities to improve efficiency, and coordinates employee feedback and action planning to strengthen team engagement and effectiveness.

This role is a member of the Retirement and Wealth Marketing leadership team and reports directly to the Head of Retirement and Wealth Marketing.
**Position Responsibilities:**
**_Marketing Strategy and Planning_**
Lead the development and alignment of annual and in-year marketing plans.

Translate enterprise and business priorities into clear marketing objectives and investment choices.

Coordinate dependencies, trade-offs, and changes across portfolios and initiatives.
**_Business Management and Operating Rhythm_**
Establish planning, governance, reporting, and decision-making forums.

Prepare decision-ready materials and ensure timely follow-through on commitments.

Identify and escalate delivery risks, resource constraints, and cross-functional dependencies.

Define and monitor marketing KPIs and campaign effectiveness across regions, including monthly business reporting to global marketing and quarterly reporting on key KPIs and accomplishments.

Use AI, insights and analytics to support planning and executive reporting, evaluate activities, and identify opportunities for shared approaches and efficiencies across regions.

Surface data limitations and opportunities to improve measurement.
**_Budget Management and Financial Oversight_**
Lead annual budget planning for Retirement and Wealth Marketing, working with marketing leaders and Finance to align funding with business priorities and planned initiatives.

Manage ongoing budget tracking and forecasting, providing a consolidated view of spending, commitments, and anticipated expenses.

Coordinate monthly budget and expense reviews with Finance and marketing leaders; assess actual versus planned spending and cost pressures, and recommend forecast, spending and resource adjustments to support priorities within approved budgets.

Prepare financial reporting for leadership that explains budget performance, risks, trade-offs, and decisions required.

Partner with Finance and Procurement on financial assumptions, vendor and marketing technology selection, commitments, and required approvals.

Serve as the central contact for strategic funding requests, supporting business cases that define requirements, costs, expected outcomes, and KPIs to track success.
**_NPS Insights, Reporting and Operations_**
Lead NPS insights, reporting and operations for Retirement and Wealth with business and analytics partners, connecting customer feedback, performance trends and key drivers to action plans and leadership decisions.

Manage regular reporting on Retirement and Wealth KPIs, including rNPS, tNPS and CDA, tracking progress against targets and highlighting gaps, risks and actions required.

Lead preparation for the Retirement and Wealth tNPS Acceleration Forum, including performance insights, reporting materials, action plan progress and decisions required.

Coordinate action plan tracking and follow-through with accountable business partners, maintaining visibility of owners, milestones and progress,



and escalating barriers to delivery.
**_Leadership and Stakeholder Management_**
Demonstrate leadership and collaborate with marketing leaders, business partners, Finance, Analytics, agencies, and vendors across the department and firm.

Influence strategy and prioritization, and build alignment on ownership, decision rights, and expected outcomes.

Support team capability development and change adoption.
**_Employee Engagement:_**
Track employee engagement, collect ongoing department feedback, and analyze quarterly marketing team meeting surveys to identify common themes and actionable solutions.

Recommend department sharing opportunities based on feedback and survey results.

Coordinate action planning with department heads and establish regular follow-up checkpoints.
**_AI Enablement and Transformation Leadership_**
Champion AI adoption across Marketing, identifying and implementing capabilities that improve productivity, decision quality, customer outcomes and organizational effectiveness.

Advise leaders on emerging technologies, foster experimentation and continuous learning, and measure value from AI investments.
**Required Qualifcations:**
Bachelors degree
8-10+ years of experience in the asset management or related industry; agency experience required
Management experience preferred
Knowledge of the investment industry, markets, products and investment concepts
Knowledge of the asset management regulatory environment and guidelines
Excellent organizational and prioritization skills
Excellent communication and presentation skills
Creative, innovative and connected thinker with a solution-oriented approach
Ability to build and maintain team-oriented relationships across the organization
Budget and financial management skills are critical, with expertise in planning, forecasting, expense and variance analysis, and financial reporting; ability to partner with Finance on funding priorities and trade-offs within approved budgets.

Ability to apply AI, technology and data to planning, insights, reporting and operations to improve efficiency, collaboration, performance measurement and business outcomes.

Intellectual curiosity and adaptability, with the ability to lead change and help teams adopt AI, new technologies and new ways of working.
**Preferred Qualifications:**
Bilingualism (English and French) is an asset.

If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.
**_When you join our team:_**
As part of our global team, we'll support you in shaping the future you want to see.

We'll empower you to learn and grow the career you want.

We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
#LI-Hybrid
The role being advertised is an existing vacancy.
**Acerca de Manulife y John Hancock**
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http://www.manulife.com .




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**Referenced Salary Location**
Toronto, Ontario
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$125,100.00 CAD - $175,100.00 CAD
Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual.

El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación.

Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a
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para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar.

También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera.

Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria.

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📌 Director, Marketing Strategy and Business Management (Toronto)
🏢 Manulife
📍 Toronto