We are seeking an experienced Senior Salesforce Consultant to assess and optimize Salesforce capabilities within a large enterprise environment. The ideal candidate will have deep expertise in Salesforce Marketing Cloud and Data Cloud, enterprise architecture, licensing optimization, and business capability assessments.

Key Responsibilities

- Assess Salesforce capabilities across Marketing Cloud, Data Cloud, Service Cloud, B2B Commerce, analytics, and integrations.
- Evaluate current-state architecture, data models, integration patterns, scalability, and technical debt.
- Identify capability gaps, underutilized features, overlapping functionality, and modernization opportunities.
- Analyze Salesforce licensing, consumption-based pricing, usage, and cost optimization opportunities.
- Review customer data management, identity resolution, consent, and data-sharing practices.
- Evaluate business value, marketing attribution, analytics, and cross-channel reporting.
- Assess service workflows, case management, queues, SLAs, and operational effectiveness.
- Conduct stakeholder interviews and collaborate with business and technology teams.
- Develop target-state architecture recommendations and a prioritized improvement roadmap.
- Present evidence-based findings and recommendations to senior stakeholders.





Required Qualifications

- 10+ years of experience in Salesforce consulting and technical roles.
- 3+ years of experience working in large enterprise environments.
- Deep, hands-on expertise in Salesforce Marketing Cloud and Data Cloud.
- Working knowledge of Service Cloud and B2B Commerce.
- Experience conducting Salesforce architecture reviews, technical debt assessments, and licensing optimization.
- Solid understanding of Salesforce consumption-based licensing, credits, contacts, API usage, and data volumes.
- Experience integrating Salesforce with enterprise data platforms such as Snowflake or Databricks.
- Knowledge of data modelling, Tableau/Power BI, analytics, attribution, consent, and PII governance.
- Excellent communication, stakeholder management, and executive-level presentation skills.

Nice to Have

- Salesforce Application Architect, Technical Architect, Marketing Cloud Consultant, or Data Cloud Consultant certifications.
- Experience in retail, loyalty, personalization, or retail media.
- Familiarity with Marketing Cloud Intelligence, multilingual deployments, and FinOps practices.
- Experience with enterprise identity and consent platforms.

📌 Senior Salesforce Consultant (Toronto)
🏢 Aptino
📍 Toronto