Drive activation and retention through lifecycle marketing, in-app messaging, and product-led growth campaigns from Vancouver three days weekly.This Product Marketing Manager role focuses on customer journeys, from onboarding through adoption, expansion, and retention. You will create email and in-app content, communicate weekly feature releases, and translate product updates into value for brands and creators. The role partners across Product, Design, and Engineering while supporting scalable measurement.Key Responsibilities:
Plan lifecycle campaigns for every customer journey stageCreate onboarding emails and in-app customer messagingCommunicate weekly releases through blog, social, and emailBuild company knowledge of ideal customer profilesUse AI tools to enable scalable experimentationRequirements:
Three or more years in product marketingUnderstanding of activation, adoption, expansion, and retentionExperience with email and in-app communicationsStrong execution and consistent high-quality outputCross-functional collaboration with Product, Design, and EngineeringBring lifecycle marketing, customer journey, and product-led growth expertise to activation and retention initiatives in Vancouver.
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📌 Product-Led Growth Marketing Manager (Winnipeg)
🏢 Savvy Talent
📍 Winnipeg