Lead strategic marketing and audience development at Theatre Calgary in a full time permanent Calgary leadership role. Shape campaigns, brand growth, and revenue.The Director of Marketing and Audience Development leads local and national strategies for Theatre Calgary’s content, events, philanthropy, and programming. This senior leadership position manages marketing and audience services staff while overseeing Tessitura, audience engagement, pricing analysis, branding, design strategy, and executive budget analysis. The role supports revenue, customer satisfaction, business performance, and profitability through long-term initiatives.Key Responsibilities:
Develop and implement local and national marketing strategiesLead audience development, advertising, and sales campaignsOversee branding, print materials, digital initiatives,



and media sponsorshipsBuild relationships with media, advertisers, communities, and cultural institutionsManage marketing and audience services staff and contract design servicesRequirements:
Arts executive experience in strategic marketing and audience developmentExperience leading professional marketing and audience services staffAbility to analyze pricing, engagement, budgets, and campaign performanceExperience developing strategies for revenue and audience growthAbility to collaborate with senior leadership and external stakeholdersBring strategic marketing, audience development, branding, and revenue leadership to Theatre Calgary’s senior leadership team.
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📌 Theatre Calgary Marketing Director (Winnipeg)
🏢 Theatre Alberta
📍 Winnipeg