Lead Instacart Ads product marketing remotely from Canada, shaping positioning, messaging, launches, and advertiser-focused go-to-market strategy.As Director, Ads Product Marketing, you will lead advertising-focused Product Marketers across inbound and outbound programs. You will build a center of excellence, develop the Ads ecosystem narrative, and influence product priorities through advertiser and market insights. The work connects product launches, sales enablement, thought leadership, measurement, and adoption.Key Responsibilities:
Lead a team of advertising-focused Product MarketersBuild consistent Ads launch motions and best practicesDevelop messaging, positioning,



and outbound marketing strategyShape product opportunities through customer and market insightsExecute measurable launches supporting pipeline and adoptionRequirements:
12+ years in product marketing or related roles6+ years in digital advertising and technologyExperience managing teams across multiple product linesProven successful go-to-market strategy development and executionBachelor's degree in marketing, business, or related fieldBring digital advertising expertise, executive presence, and strategic product marketing leadership to Instacart Ads across Canada.
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📌 Director Ads Product Marketing (Winnipeg)
🏢 Coinscapture
📍 Winnipeg