Job Summary

Udocare Solutions Inc. is seeking a results-driven, resourceful, and proactive Sales & Business Development Coordinator to help grow our home care agency.

This is a hands-on role for someone who enjoys connecting with people, identifying business opportunities, generating leads, and turning inquiries into paying clients.

You will take an active role in promoting our home care services, planning and executing advertising campaigns, developing referral relationships, following up with prospective clients, and coordinating the process from initial inquiry to service commencement.

We are looking for someone who does not simply wait for clients to call but actively seeks opportunities to bring new clients into the business.

The ideal candidate combines strong sales and communication skills with organization, initiative, creativity, and a genuine understanding of the importance of compassionate home care.

Key Responsibilities

1. Sales & Client Acquisition

- Actively identify and pursue opportunities to attract new home care clients.
- Respond promptly to inquiries from phone calls, emails, social media, advertisements, and website submissions.
- Engage prospective clients and families, understand their needs, and confidently explain our services and pricing.
- Follow up consistently with leads to convert inquiries into consultations, assessments, and paying clients.
- Maintain an organized sales pipeline, tracking every prospective client from initial contact to service commencement.
- Identify reasons prospective clients do not proceed and recommend strategies to improve conversion.
- Work toward agreed monthly client acquisition and revenue targets.

2. Marketing & Advertising

- Plan, coordinate, and execute regular advertising activities to generate recent client inquiries.
- Create, post, and manage advertisements on platforms such as Kijiji, Facebook Marketplace (where permitted), community groups, and other relevant channels.
- Maintain an active social media presence through regular promotional content and engagement.




- Identify new advertising opportunities within Calgary and surrounding communities.
- Develop simple marketing plans and promotional campaigns to increase awareness and attract clients.
- Monitor advertisement performance and recommend improvements based on inquiries and results.
- Coordinate the preparation and distribution of approved marketing materials, including flyers, brochures, and digital content.

3. Business Development & Community Outreach

- Research and identify potential referral partners, including healthcare professionals, community organizations, senior-serving organizations, and other relevant businesses.
- Initiate outreach through phone calls, emails, networking, and community engagement.
- Build and maintain professional relationships that generate ongoing referrals.
- Identify local events, community groups, and partnership opportunities to promote our services.
- Propose and coordinate practical business development initiatives to expand our client base.
- Support the agency's expansion across Calgary, Airdrie, Chestermere, Okotoks, Olds, Didsbury, and surrounding communities.

4. Client Intake & Service Coordination

- Conduct initial conversations with prospective clients to understand their care needs, location, preferences, and service requirements.
- Schedule home care assessments with the designated nurse or clinical team member.
- Follow up after assessments to support service confirmation and onboarding.
- Coordinate communication between clients, families, caregivers, and the care team.
- Assist with intake documentation and ensure required information is completed and organized.
- Monitor the progress of new clients from inquiry through the start of care.
- Escalate clinical questions, care concerns,



and safety issues to the appropriate clinical professional.

5. Sales Tracking, Planning & Reporting

- Develop weekly action plans outlining advertising, outreach, follow-up, and client acquisition activities.
- Maintain accurate records of leads, inquiries, referrals, follow-ups, consultations, and new clients.
- Track performance against agreed sales and business development targets.
- Provide weekly updates on advertising activities, leads generated, consultations booked, clients acquired, and outstanding opportunities.
- Identify gaps in the client acquisition process and suggest practical improvements.
- Coordinate assigned projects and administrative activities that support business growth.

Qualifications & Skills

- Previous experience in sales, business development, marketing, customer acquisition, or client relationship management.
- Strong interpersonal, communication, and persuasive selling skills.
- Confidence initiating conversations, making outbound calls, discussing pricing, and following up with prospective clients.
- Ability to plan and execute marketing activities independently.
- Strong organizational skills and ability to manage multiple leads, deadlines, and projects.
- Comfortable using social media, online advertising platforms, email, spreadsheets, and client management systems.
- Self-motivated, resourceful, and comfortable working toward measurable targets.
- Creative problem-solving skills and willingness to test new strategies to attract clients.
- Professionalism, empathy, discretion, and respect for client confidentiality.
- Experience in home care, healthcare services, senior care, or community outreach is an asset.

You do not need to be a healthcare professional to succeed in this role. However, you must understand your scope of responsibility and know when to refer clinical questions to the appropriate team member.

Pay: $18.00-$20.00 per hour

Benefits:

- Flexible schedule

Experience:

- sales: 2 years (required)

Language:

- English (preferred)

Work Location: Hybrid remote in Calgary, AB

📌 Part-Time Sales & Business Development Coordinator (Calgary)
🏢 Udocare Solutions
📍 Calgary