The Mission

At MacDonald Automotive Group, we believe our digital showroom is just as important as our physical one. We are seeking a high-energy, data-informed Digital Marketing & Content Coordinator to bridge the gap between creative storytelling and sales results.

In this role, you will be responsible for turning our premium inventory into high-conversion digital content that drives leads, builds brand equity, and keeps our group at the forefront of the industry.

Key Responsibilities

1. Content Production & Creative Execution

- Short-Form Video: Lead the end-to-end production (storyboarding, filming, and editing) of TikToks, Reels, and YouTube Shorts that highlight our vehicle inventory and dealership culture.
- Inventory Photography: Capture high-quality, professional-grade photography and walk-around videos for our websites and third-party listing platforms
- Trend Adaptation: Monitor social media trends and rapidly deploy relevant, brand-appropriate content to increase organic reach.

2. Community Liaison & Sponsorship Activation

- Partnership Execution: Act as the primary point of contact for local sports teams, charities, and business partners to ensure our sponsorships are fully activated (e.g., getting cars on-site, coordinating cross-posts, and managing event logistics).
- Joint Ventures: Identify local businesses for win-win marketing collaborations and execute the content required to make those partnerships successful.
- On-the-Ground Presence: Represent MacDonald Automotive Group at local events, ensuring our brand is professionally displayed and that we are capturing leads and content.

3. Digital Strategy & Platform Management

- Channel Ownership: Maintain a consistent, professional posting cadence across Facebook, Instagram, and TikTok.
- Community Engagement: Act as the Digital Front Door,



monitoring and responding to comments and DMs to convert inquiries into showroom appointments.
- Brand Integrity: Ensure all content aligns with MacDonald Automotive Group standards and OEM marketing compliance guidelines.

4. Performance, Budgeting & Reporting

- KPI Tracking: Monitor and report on weekly performance metrics (Engagement, Click-Through Rates to inventory, and Lead Attribution).
- Budget Support: Assist leadership in tracking and optimizing spend for boosted posts and social ad initiatives to ensure a low Cost Per Lead (CPL).
- Process Documentation: Maintain an organized content calendar and asset library to ensure marketing continuity.

Qualifications & Skills

- Proven Track Record: 1–3 years of experience in content creation or digital marketing (Automotive experience is a major asset).
- Technical Toolkit: Expert proficiency in mobile editing (such as CapCut/Canva) or Adobe Creative Suite (Premiere/Photoshop).
- Analytical Mindset: You understand that "Likes" are a vanity metric—you are focused on engagement that leads to sales.
- Professional Communication: Strong copywriting skills with the ability to pivot between "hype" social captions and professional business updates.
- Self-Starter: You are organized, punctual, and capable of managing a daily shot list of vehicles independently.
- Drivers License Required

What We Offer

- Competitive Compensation: $45,000.00 – $55,000.00 per year.
- Qualified Growth: Direct collaboration with the leadership team and exposure to the strategic operations of a growing automotive group.
- Creative Freedom: The autonomy to shape the visual identity of our brand in the local community.
- Stability & Opportunity: Clear career development paths within the MacDonald Automotive Group.

Job Type: Full-time

Pay: $45,000.00-$55,000.00 per year

Benefits:

- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off

Licence/Certification:

- Driving Licence (preferred)

Work Location: In person

📌 Digital Marketing & Content Coordinator (Charlottetown)
🏢 MacDonald Automotive Group
📍 Charlottetown