Shape product positioning and customer insight at CaptivateIQ as a Senior Product Marketing Manager for mid-market and enterprise customers.

You will own positioning, messaging, launches, and customer understanding across CaptivateIQ products. The role connects competitive research, storytelling, and go-to-market activation. You will also help shape portfolio strategy, roadmap input, and adoption through evidence-driven measurement.

Key Responsibilities:

- Own product positioning, value propositions, and messaging
- Lead customer, competitive, persona, and win-loss research
- Partner with Sales, Services, and Enablement on field activation
- Drive launches, tiering, investment, and measurement
- Mentor teammates and contribute to marketing frameworks

Requirements:

- Seven-plus years in B2B SaaS product marketing or management
- Experience conducting customer discovery and influencing product decisions
- Comfort with technical products and technical teams
- Exceptional storytelling and communication skills
- Structured, evidence-driven research and measurement approach

Bring customer discovery, competitive intelligence, and transparent storytelling to CaptivateIQ’s growing product marketing organization.

📌 SeniorB SaaS Product Marketing Manager (Montreal)
🏢 CaptivateIQ
📍 Montreal