Own Salesforce, HubSpot, and revenue reporting at Directive as a remote-first Senior Marketing Operations Manager for B2B SaaS clients. This senior role leads the systems supporting Marketing and Sales. You will manage CRM architecture, lead routing, attribution, reporting, and the marketing technology stack. Working cross-functionally with sales, executive leadership, and finance, you will set strategy while building workflows and processes directly. The role requires five-plus years in marketing operations, revenue operations, or comparable B2B go-to-market systems work.

Key Responsibilities
- Own Salesforce and HubSpot architecture, fields, workflows, and synchronization
- Manage lead routing, scheduling, attribution, and offline conversion tracking
- Report funnel performance, pacing, conversion rates, and year-over-year context




- Protect data integrity through deduplication, validation, enrichment, and governance
- Manage email programs, MarTech vendors, budgets, campaigns, and documentation

Requirements:
- Five-plus years building or rebuilding marketing operations functions
- Advanced Salesforce administration and deep HubSpot experience
- Hands-on LeanData and Chili Piper routing experience
- Robust attribution, funnel reporting, and pacing-model skills
- Confident executive communication and independent remote work Bring CRM architecture, attribution, reporting, and hands-on systems ownership to Directive’s remote-first marketing operations team.

📌 Senior Marketing Operations Manager (Toronto)
🏢 Directive
📍 Toronto