Own Myo’s performance marketing direction through Meta, Google Ads, and rigorous investment decisions, working hands-on with a lean marketing team. As Marketing Director, you will diagnose account health, set testing priorities, and shift budget toward the highest-returning mix. You will also oversee lifecycle retention, clinic launches, content strategy, and the dashboard that makes channel performance understandable. The role requires practical depth and conviction.

Key Responsibilities
- Manage paid media across Meta and Google Ads in Canada and US
- Set success criteria, interpret results, and reallocate marketing budget
- Own dashboards and monthly channel performance recommendations
- Improve clinic launch playbooks and early-volume performance




- Track first-30-day retention and identify improvement opportunities

Requirements:
- Experience diagnosing paid media performance firsthand
- Ability to evaluate channel health and meaningful marketing results
- Robust investment judgment beyond vanity metrics
- Experience managing agencies, contractors, and vendors
- Ability to make honest cases for brand investment Use performance analysis, clean experimentation, and budget judgment to strengthen Myo’s acquisition and retention programs.

📌 Performance Marketing Director Myo (Toronto)
🏢 Myo
📍 Toronto