Job Overview:
Responsible for owning assigned category growth plans and product strategy by translating consumer insights, category trends, channel needs, and portfolio priorities into clear strategic choices and actionable plans. Leads consumer-led innovation briefs, channel and price-pack recommendations, master category story development, activation frameworks, and post-launch performance learning to drive sustainable growth and strengthen category performance across assigned categories or platforms.Paste job overview from JD
Key Responsibilities:

Own consumer understanding for assigned categories, including demand spaces, occasions, need states, product experience, category trends and competitive landscape
Translate insights support into clear choices on where to play, how to win and what to prioritize
Build annual category growth plans with clear role, size of prize, growth levers and success measures
Recommend the right product, pack, price and proposition by channel to grow volume and improve mix
Define category participation choices, including invest, innovate, maintain or reduce focus recommendations
Partner with Portfolio Growth and Innovation on Fewer Bigger choices, cross category calendars, brands, licensing and seasonal platform priorities
Own consumer led innovation and renovation briefs to R&D;, including consumer problem, occasion, target product experience, portfolio role, price pack direction and success metrics
Guide product and packaging direction from a consumer and brand standpoint
Partner with Commercialization after approval while keeping item setup, BOMs, specs, portals,



SAP/IPD and launch readiness outside Category Marketing ownership
Own the master category story and growth narrative for assigned categories
Build activation frameworks and toolkits that Customer Marketing can tailor by customer and Sales can use in the customer relationship
Partner with Customer Marketing to ensure customer clarity and retailer priorities shape the final selling approach
Own category performance reviews and post launch learning for assigned categories
Identify what worked, what did not, and what should change in future portfolio, product, channel or activation choices
For specific customer private label programs, support Customer Marketing as they lead customer level post launch reviews
Actively live and role model our Leadership competencies by holding self and function (including all direct report ‘people leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.
Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities, executing PDP start/mid-year dialogues and performance calibration, and engaging in corrective action when required




Participate in and develop succession plans
Ensure completion of function compliance training
Make recommendations for staff merit and bonus targets (where applicable)
Ensure an engaged workforce through strategic workforce planning and creation/execution of Employee Survey action plans
Lead by example upholding the values and holding others accountable for the same

Recipe for Success:

Completion of university degree in Marketing, Business, Commerce or a related field
4 to 6 years of progressive marketing, category management, product management, customer marketing, insights, food or CPG experience
Experience building growth plans, innovation briefs, category stories or channel recommendations
Strong consumer and category strategy capability
Ability to make choices on where to play, how to win and what to prioritize
Understanding of price pack architecture, channel strategy, product experience and portfolio roles
Strong commercial storytelling and presentation skills
Ability to lead cross functional work through influence
Robust analytical skills and performance management discipline

What we can offer:

As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.

📌 Manager, Marketing (Donuts) (Toronto)
🏢 Give
📍 Toronto