ValPay builds embedded payments for software companies. Our PayFac-as-a-Service model lets ISVs offer payments to their merchants under their own brand, while we handle underwriting, compliance, and risk. Our partners serve healthcare, legal, hospitality, qualified services, and other vertical markets. We’re hiring a product marketing Lead whose success is measured by adoption: how quickly and how deeply partners and merchants use our products. You’ll own positioning, launches, and lifecycle marketing across our vertical markets and across North America, Europe, and APAC. You’ll report to the CEO and work closely with product, sales, partnerships, the ISV channel team, and operations. Use it to research, draft, analyze, and automate. You’re responsible for the quality of the result. That means lifecycle campaigns, onboarding content, and activation playbooks for two audiences at once: the ISV partner and the merchants who use their software. With the ISV channel team, you’ll run co‑marketing and merchant‑enrollment campaigns that lift penetration within each partner’s customer base. You’ll use that data to segment partners and merchants, flag at‑risk accounts, and surface expansion opportunities, then take what you find to the teams who can act on it. Own positioning and messaging: You’ll develop the positioning, value propositions, and messaging for each product and vertical, and for new verticals and markets as we enter them. You’ll translate technical capabilities into the outcomes ISVs and merchants care about: revenue share, retention, cleaner reconciliation, and faster onboarding. You’ll also make sure what we’re building is communicated publicly, online and through partners. You’ll adapt messaging to regional regulatory and market conditions, and work with product, finance, risk,



and support so that each launch is commercially and operationally ready before it goes out. You’ll run win/loss and churn analysis and feed what you learn back into positioning and the product. Represent the market inside the company: You’ll track competitors, pricing, interchange, and regulatory developments, and be the voice of the market and of adoption data in product planning. At least 3 years of experience in product marketing at a B2B software, fintech, or payments company. Experience marketing to two audiences at once, such as partners and their customers, or platforms and their users. Comfort with data. You can define a metric, build or spec a dashboard, and draw a conclusion from it. Strong writing. You can turn a technical capability into a clear business case for a software company or a small‑business owner. Experience building sales enablement that teams actually used. You use AI tools every day for research, drafting, and analysis, and you check what they produce. Lifecycle or onboarding marketing in a partner‑led business. Marketing in healthcare, legal, hospitality, or professional services software. Running win/loss or churn analysis programs. Hands‑on experience with SQL, a BI tool, or marketing automation. In the same week you might rebuild a merchant onboarding email sequence, pull cohort data for the CEO, train a partnership team on a new vertical,



and rewrite a battlecard after a lost deal to a horizontal processor. Priorities will shift with the roadmap and with acquisitions. ValPay is building products and features for software partners across several verticals and regions. You’ll have the authority to set the story and change it when the adoption data says so. _______________________________________________________________________________________ ValPay conçoit des solutions de paiement intégrées pour les entreprises de logiciels. Notre modèle PayFac-as-a-Service permet aux éditeurs de logiciels (ISV) d’offrir des paiements à leurs commerçants sous leur propre marque, pendant que nous prenons en charge la souscription, la conformité et la gestion des risques. Nos partenaires servent les secteurs de la santé, du droit, de l’hôtellerie et de la restauration, des services professionnels et d’autres marchés verticaux. Nous recherchons une personne responsable du marketing produit dont le succès se mesure à l’adoption : la rapidité et la profondeur avec lesquelles les partenaires et les commerçants utilisent nos produits. Vous serez responsable du positionnement, des lancements et du marketing du cycle de vie dans l’ensemble de nos marchés verticaux, en Amérique du Nord, en Europe et en Asie-Pacifique. Vous êtes responsable de la qualité du résultat. Stimuler l’adoption par les partenaires et les commerçants : Vous serez responsable de tout le parcours d’adoption : signature, intégration technique, mise en service, première transaction, adhésion des commerçants et expansion. Cela comprend des campagnes de cycle de vie, du contenu d’accueil et d’intégration (onboarding) et des guides d’activation pour deux publics à la fois : l’ISV partenaire et les comme

📌 Responsable marketing produits et marchés (Montreal)
🏢 Valsoft
📍 Montreal