30 Oct
|
Canadian Veterinary Medical Association
|
Quebec City
30 Oct
Canadian Veterinary Medical Association
Quebec City
Communications & Marketing Specialist (Bilingual)
Position Summary
The Communications & Marketing Specialist develops and coordinates communications and marketing content that supports CVMA's priorities, programs and campaigns. The role creates clear, engaging content for members, the veterinary profession, the public and other stakeholders, and supports communications and marketing initiatives from planning through delivery. Working closely with the Director, Communications & Public Relations and the Digital Marketing Coordinator, the Specialist helps ensure CVMA's communications are effective, consistent and aligned with organizational priorities.
Key Responsibilities
- Writes, edits and develops content for CVMA's website, email, social media, publications, reports, presentations and other communications materials.
- Adapts messaging and content for different audiences and channels.
- Ensures communications are clear, accurate and consistent with CVMA's brand, voice and priorities.
- Reviews and proofreads communications materials from across the organization.
- Supports the development and implementation of communications and marketing plans and campaigns.
- Helps identify target audiences, key messages and approaches to support campaign objectives.
- Develops content and materials for membership, public awareness, events and other organizational initiatives.
- Coordinates campaign content, timelines, approvals and deliverables.
- Works with the Digital Marketing Coordinator to adapt and distribute campaign content across digital channels.
- Works with external agencies and vendors as required.
- Monitors media coverage and emerging issues relevant to CVMA and the veterinary profession.
- Prepares media monitoring summaries and identifies issues or trends for the Director.
- Supports media relations by drafting responses, key messages, background materials and other content.
- Helps manage inquiries received through Communications channels.
- Works with staff,
subject-matter experts and committees to gather information and develop communications.
- Maintains content schedules and helps coordinate communications priorities across the organization.
- Contributes ideas to improve communications, marketing and audience engagement.
- Provides back-up support for Communications team activities, including content development, digital publishing, email, social media and campaign execution.
Qualifications & Experience
- College diploma or university degree in communications, marketing, public relations, journalism or a related field, or an equivalent combination of education and experience.
- 3–5 years of relevant experience in communications, marketing, public relations or a related role.
- Excellent writing, editing and proofreading skills in both English and French.
- Experience developing content for web, email, social media and other communications channels.
- Experience supporting communications or marketing campaigns and managing multiple projects and deadlines.
- Robust judgment, attention to detail and organizational skills.
- Ability to take complex information and communicate it clearly for different audiences.
- Collaborative and able to work effectively with colleagues, subject-matter experts and external partners.
- Experience with content management systems, email marketing platforms or media monitoring tools is an asset.
Spécialiste des communications et du marketing (bilingue)
Sommaire du poste
La ou le spécialiste des communications et du marketing élabore et coordonne des contenus de communication et de marketing qui soutiennent les priorités, les programmes et les campagnes de l'ACMV. Cette personne crée des contenus clairs et attrayants destinés aux membres, à la profession vétérinaire, au public et aux autres parties prenantes, et appuie les initiatives de communication et de marketing, de la planification jusqu'à la réalisation. En étroite collaboration avec la directrice ou le directeur des Communications et des Relations publiques ainsi qu'avec la coordonnatrice ou le coordonnateu
📌 Communications & Marketing Specialist - Independent Consultant - 3 Year Term (Quebec City)
🏢 Canadian Veterinary Medical Association
📍 Quebec City