As the Marketing Manager, you will lead the development, execution, and optimization of the company's marketing strategy to drive brand awareness, lead generation, customer engagement, and business growth. You will oversee integrated marketing campaigns, digital platforms, CRM strategy, content development, events, and external marketing partnerships while ensuring alignment with organizational goals and revenue objectives.

You will work closely with senior leadership, sales, operations, and external partners to establish strategic marketing priorities and deliver measurable results. This role balances strategic leadership with hands‑on execution, with approximately 60-70% focused on strategy, planning, leadership, and analytics, and 30-40% dedicated to tactical execution and campaign management.

Location

This permanent, full-time role is in-office in Edmonton.

Key Responsibilities

Skilled Conduct & Leadership

- Demonstrate professionalism and uphold company values, policies, and procedures in all marketing activities.
- Lead by example, fostering collaboration, accountability, and continuous improvement within marketing initiatives.
- Act as a trusted advisor to leadership on marketing trends, opportunities, and business growth strategies.
- Develop and execute annual marketing plans aligned with business objectives, revenue targets, and growth initiatives.
- Identify target audiences, market opportunities, and competitive positioning to strengthen brand awareness and market share.
- Establish marketing goals, KPIs, budgets, and measurement frameworks to evaluate performance and ROI.
- Recommend new marketing channels, technologies, and tactics to support business growth.

Brand Management & Creative Direction

- Provide strategic leadership for brand positioning, messaging, and visual identity across all marketing channels.
- Collaborate with leadership to develop compelling value propositions and messaging strategies.
- Oversee content development to ensure consistency,



quality, and alignment with brand standards.
- Guide creative direction for campaigns, collateral, digital assets, and promotional materials.

Campaign Management

- Lead the development and execution of integrated marketing campaigns across digital, email, social media, print, events, and other channels.
- Ensure campaigns are delivered on time, within budget, and achieve defined objectives.
- Monitor campaign effectiveness and make data‑driven adjustments to improve engagement, lead generation, and conversion rates.

CRM & Marketing Automation

- Own the strategy and optimization of HubSpot CRM and marketing automation processes.
- Develop lead nurturing programs, automated workflows, segmentation strategies, and reporting dashboards.
- Ensure CRM data quality, accuracy, and effective alignment between marketing and sales teams.
- Establish reporting frameworks that improve lead management and marketing attribution.

Website & Digital Marketing

- Oversee the company website, ensuring content accuracy, user experience, SEO performance, and lead generation effectiveness.
- Drive digital marketing initiatives, including SEO, social media, email marketing, paid advertising, and content marketing.
- Monitor website analytics and user behavior to identify improvement opportunities.
- Manage relationships with marketing agencies, designers, printers, media partners, and external vendors.
- Oversee project scopes, timelines, budgets, and deliverables to ensure quality and effectiveness.
- Negotiate contracts and manage marketing expenditures responsibly.

Event Marketing & Industry Presence

- Develop and manage marketing plans for tradeshows, dealer events, customer engagement initiatives, and other industry events.
- Ensure all promotional materials, logistics, sponsorships, and branding activities are executed effectively.
- Evaluate event performance and return on investment.

Reporting & Analytics

- Establish and maintain marketing performance dashboards and reporting system

📌 Marketing Manager (Edmonton)
🏢 WD
📍 Edmonton