Drive activation and retention through lifecycle marketing, in-app messaging, and product-led growth campaigns from Vancouver three days weekly.

This Product Marketing Manager role focuses on customer journeys, from onboarding through adoption, expansion, and retention. You will create email and in-app content, communicate weekly feature releases, and translate product updates into value for brands and creators. The role partners across Product, Design, and Engineering while supporting scalable measurement.

Key Responsibilities:

- Plan lifecycle campaigns for every customer journey stage
- Create onboarding emails and in-app customer messaging
- Communicate weekly releases through blog, social, and email




- Build company knowledge of ideal customer profiles
- Use AI tools to enable scalable experimentation

Requirements:

- Three or more years in product marketing
- Understanding of activation, adoption, expansion, and retention
- Experience with email and in-app communications
- Solid execution and consistent high-quality output
- Cross-functional collaboration with Product, Design, and Engineering

Bring lifecycle marketing, customer journey, and product-led growth expertise to activation and retention initiatives in Vancouver.

📌 Product-Led Growth Marketing Manager (Vancouver)
🏢 Savvy Talent
📍 Vancouver