When you walk into a Lammle’s store, you’re welcomed with genuine Western hospitality that makes you feel like part of the family. You live and breathe the Western lifestyle and genuinely enjoy it. As Lammle’s Digital Marketing & Content Manager you will help with bringing this story alive through online platformsThe Digital Marketing & Content Manager is responsible for translating the Lammle's vision into compelling digital campaigns and content that drives traffic, engagement, and revenue. This role leads Lammle's digital storytelling, develops digital channel and content strategies, oversees organic digital channels, email marketing, CRM, paid digital initiatives, and works closely with external media agencies to plan, execute, and optimize paid media campaigns. The role also leads a Content Creator to ensure a continuous pipeline of high-quality, brand-aligned content that supports business objectives across all digital touchpoints.
Taking the Reins as a Lammle’s Digital Marketing & Content Manager:Customer FirstCreate a welcoming online presence and Customer First culture where customers feel valued, understood, and connected to the Western lifestyleDevelop content based on the company strategy to increase audience engagement and web traffic online. Follow the content calendar and policies for brand and social media guidelinesDevelop and produce engaging, and relevant content that reflects the needs, interest and lifestyle of Lammle’s customers and engages new customersEnsure a consistent and authentic Lammle’s brand experience across social media, email, website, and other digital touchpointCreate digital campaigns that inspire customers, strengthen brand loyalty, and drive both online and in store engagementActively support Company initiatives and promotions, follow Company visual standards,



and identify opportunities to enhance customer experienceContinuously improving digital process and customer engagementOperational ExcellenceDevelop annual and monthly digital content strategies aligned with the overall marketing and business objectivesLead the content Calander and ensure campaigns are planned, executed and delivered on scheduleBe a champion of the content lifecycle, by developing creative concepts, shot lists, creative briefs, directing the Content Creator and approving final assetsDevelop and execute annual and monthly digital content strategies aligned with the marketing and business objectiveMerchandise MindsetDigital content consistently reflects the Lammle's brand and supports business goalsContent campaigns increase engagement, website traffic and salesTranslate marketing strategies into digital campaigns, leading lifestyle, product and campaign shootsContinuously improve digital performance through testing, optimizing, emerging technologies, AI tools, and evolving industry best practicesBring Lammle’s merchandise to life through compelling digital storytelling that showcases products, collections, trends and the western lifestyleDevelop creative concepts, shot lists, and briefs that supports seasonal priorities, product launches,



promotions and key merchandise initiativesThe Content Creator is well directed and maintains a consistent flow of high‑quality assetsPeople FocusedPartner closely with Creative, Ecommerce and Marketing teams to ensure alignment across all digital initiativesProvide asset and direction to the media agency and lead monthly agency performance reviewsStrong collaboration with media agency is for delivery of effective paid campaignsEvaluate traffic, engagement, and revenue trends, review G4 A, Shopify and CRM insights, and provide insight and recommend optimizationLead email marketing, SMS, and CRM Calanders and oversee blog and SEO content planningSkillsStrong knowledge of digital marketing platforms including Meta, Instagram, Tik Tok, Pinterest, You Tube, and Linked InStrong proficiency of GA4, Shopify Analytics, and Klaviyo (or similar CRM/email marketing platforms)Robust experience using Canva, Cap Cut, and familiarity with Adobe Creative Suite or similar editing platformsWorking knowledge of SEO, email marketing, and CRM best practicesProficient in Microsoft Office, particularly Excel and Power PointStrong understanding of digital performance metrics, content analytics, and reportingFamiliarity with AI-powered marketing and content creation tools is an assetQualificationsBachelor's degree in Marketing, Communications or related field3+ years in digital marketing, content marketing or social media leadershipStrong portfolio of digital campaigns and contentExperience leading photo/video shoots and content productionExperience with Meta, Instagram, Tik Tok, Pinterest, You Tube and email marketingWorking knowledge of GA4, Shopify Analytics and KlaviyoExperience managing external agenciesExcellent copywriting, storytelling, project management and communication skillsExperience managing cross-functional projects and collaborating with internal stakeholdersWhy you shou

📌 Digital marketing and content manager (Calgary)
🏢 Lammle's Western Wear
📍 Calgary