Shape Asana’s CIO narrative through technically credible messaging, audience strategy, and positioning for IT and digital transformation leaders. As a Senior Product Marketing Manager, you will own how Asana speaks to CIOs and IT Operations leaders. You will map buyer decisions, create sales-ready content, and connect Asana products to priorities including AI governance and tool consolidation. The role reports to the Director of Product Marketing, Audience Marketing.

Key Responsibilities
- Own strategy, messaging, and positioning for IT audiences
- Map budgets, workflows, evaluation criteria, and buying roles
- Create POVs, demos, briefings, and whitepapers
- Equip sales with guides, battlecards, and customer proof
- Shape campaigns that generate net-recent pipeline

Requirements:
- Seven or more years in enterprise software marketing
- Deep understanding of IT and technical buyers
- Ability to explain technical and AI concepts clearly
- Experience creating sales-ready content and campaigns
- Data-driven research and measurement experience Bring IT buyer expertise, storytelling, and AI positioning skills to Asana’s audience marketing team.

📌 Senior CIO Product Marketing Manager (Vancouver)
🏢 asana
📍 Vancouver