Lead Instacart Ads product marketing remotely from Canada, shaping positioning, messaging, launches, and advertiser-focused go-to-market strategy. As Director, Ads Product Marketing, you will lead advertising-focused Product Marketers across inbound and outbound programs. You will build a center of excellence, develop the Ads ecosystem narrative, and influence product priorities through advertiser and market insights. The work connects product launches, sales enablement, thought leadership, measurement, and adoption.

Key Responsibilities

Lead a team of advertising-focused Product Marketers Build consistent Ads launch motions and best practices Develop messaging, positioning,



and outbound marketing strategy Shape product opportunities through customer and market insights Execute measurable launches supporting pipeline and adoption

Requirements:

12+ years in product marketing or related roles 6+ years in digital advertising and technology Experience managing teams across multiple product lines Proven successful go-to-market strategy development and execution Bachelor's degree in marketing, business, or related field Bring digital advertising expertise, executive presence, and strategic product marketing leadership to Instacart Ads across Canada.

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📌 Director Ads Product Marketing (Winnipeg)
🏢 Coinscapture
📍 Winnipeg