What We’re Building Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do If you want to see what we’ve been up to, please check out these blog posts and Honeycomb.
We invest in our people and care about how you orient to our culture and processes. Product marketing at Honeycomb is a small team with a wide surface area. Because the team is small, the work is broad: in one week you might rewrite a product page, build a competitive one-pager, interview a customer, and run the launch checklist for a new feature. This role is built for someone early in a product marketing career who wants to systematically improve the customer buying journey. As a product and messaging expert, you will partner with go-to-market teams to drive business impact through sales and marketing campaigns. You will get real ownership of real launches, and you will have senior product marketers, a technical field team, and engineers who like explaining their work close at hand. You will support and execute product marketing across Honeycomb's core products, with a generalist mix of messaging, launches, content, enablement, and competitive work. Write and maintain messaging for features and product areas, from the one-sentence version an engineer reads on a web page to the slide a sales engineer uses in a technical conversation. Build the plan, write the assets, coordinate Product, Marketing, Sales Engineering, and Customer Success, and report on how the launch performed. Content: Produce the practical material that helps people evaluate and adopt Honeycomb: blog posts, solution briefs, web copy, demo scripts, FAQs, and customer-facing one-pagers. Equip the field with what they need to run a positive conversation, including pitch narratives,



objection handling, battlecards, and release updates. Join customer calls, listen to recorded ones, and fix the material that isn't landing. Competitive and market intelligence: Maintain competitive assets and keep them current and honest, so the field trusts them. Voice of customer and proof points: Talk to customers and prospects, turn what you hear into case studies, quotes, and proof points, and bring the patterns back to Product and Marketing. Measurement: Help define what success looks like for your work, pull the data, and share what you learn, including the things that didn't work. 2 to 5 years of experience in product marketing, or in a closely adjacent go-to-market role such as content marketing, sales engineering, technical writing, developer relations, or product management, with at least some of it in B2B SaaS. ~ Strong writing. You can take a dense technical explanation and turn it into something short, accurate, and useful, and you can tell the difference between the two yourself. ~ Curiosity about technical products and the patience to learn how they work. You ask engineers questions until you actually understand the answer, and you are comfortable in a product that assumes a technical user. ~ Sales, marketing, and product teams will depend on you to succeed. The ability to run a project across teams without formal authority: setting a timeline, chasing the open items,



and telling people clearly when something has slipped. ~ Comfort with ambiguity and a bias toward shipping. Willingness to use data to decide and to evaluate your own work honestly. ~ We will teach this, but a head start helps. Experience Marketing To Engineers As The Primary Audience. Hands‑on familiarity with AI and LLM tooling, including coding agents and MCP‑based workflows. Experience with webinars, conference talks, or community programs. 171,000
- $261,000 CAD A stake in our success
- generous equity with employee‑friendly stock program Home office, co‑working, and internet stipend Up to 16 weeks of paid parental leave, regardless of path to parenthood Please note we cannot currently sponsor or support visa transfers at this time. Diversity & Accommodations We're committed to building a diverse, inclusive, and equitable workplace—where people of all backgrounds, identities, experiences, and abilities are welcomed, valued, and supported. We recognize that there is no single path to success and embrace nontraditional career journeys and diverse perspectives as key to building stronger, more innovative teams. We strive to ensure an inclusive experience throughout every stage of our hiring process and are happy to provide reasonable accommodations as needed. As an equal opportunity employer our hiring process is designed to put you at ease and help you show your best work. If you apply for a job at Honeycomb and your application is unsuccessful (or you withdraw from the process or decline our offer), Honeycomb will retain your information after your application for a period of time in accordance with local laws. We retain this information for various reasons, including in case we face a legal chall

📌 Product Director, Travel (Winnipeg)
🏢 honeycomb.io
📍 Winnipeg