30 Oct
|
TC Energy
|
Calgary
At TC Energy, we are proud to connect the world to the energy it needs.
Guided by our values of safety in every step, personal accountability, one team and active learning, we deliver the critical energy that North America and the world rely on while balancing reliability, affordability and sustainability.
Join us. Connect to what matters.
The Opportunity Our Corporate Communications team is looking for a cooperative and strategic Communications Advisor to support priority corporate initiatives, campaigns, sponsorships and activations.
Working with teams across the business, the Advisor will provide communications counsel, develop and execute integrated communications strategies, and connect business priorities with the right audiences, messages and channels. The role will build strong relationships with internal stakeholders, contribute to cross-functional activation teams, and provide both strategic and hands-on support to deliver high-profile initiatives.
The Advisor will also support our social media and digital channel strategy, including organic and paid content, working across Corporate Communications to deliver coordinated, audience-focused communications that strengthen our reputation and advance business objectives.
What You’ll Do
Develop and execute integrated communications plans that define objectives, audiences, key messages, channels, tactics, timelines and success measures
Partner with business teams to understand their priorities and provide strategic communications counsel on messaging, positioning, audiences, channels and timing
Translate complex business priorities into clear,
compelling communications strategies and content
Collaborate across External Relations, Internal Communications, Digital, Media Relations, Community Investment, Sponsorships and other teams to deliver coordinated communications approaches
Support social media and channel strategy, including content planning, development, scheduling and publishing across TC Energy’s corporate social channels
Develop channel-specific approaches that reflect audience needs, platform best practices and communications objectives
Support the planning and execution of paid media and digital advertising campaigns, including audience targeting, creative and messaging development, channel selection, optimization and measurement
Use social, digital and campaign performance insights to recommend opportunities to strengthen content, targeting, channel mix and overall effectiveness
Contribute as a core member of cross-functional activation teams supporting priority initiatives, campaigns, events and sponsorships
Develop and coordinate communications materials including messaging frameworks, briefing notes, social and digital content, campaign materials and content plans
Manage reviews, approvals, timelines and communications deliverables across multiple stakeholders and priorities
Identify and implement tools, technologies and process improvements that strengthen communications planning, content development and team effectiveness
Ensure communications align with Corporate Communications strategies, standards, corporate narrative and messaging frameworks.
Minimum Qualifications
Minimum 4-6+ years of experience in corporate communications, external communications, marketing communications, digital communications or a related field
Experience with paid media and digital advertising, including campaign planning, audience targeting, creative development, optimization and performance measurement
Preferred Qualifications
Excellent writing, editing and verbal communication skills, with the ability to translate complex information into clear, audience-focused communications
Strong collaboration, judgment and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
Strong understanding of how paid, owned and earned channels work together as part of an integrated communications strategy
Experience working in the energy industry, with an understanding of the sector’s business, stakeholder and communications environment.
To remain competitive, support our high-performance culture and allow for more flexibility in the way we work, we offer a hybrid work model and flexible dress code for our eligible office-based workforce in Canada, the U.S. and Mexico.
About Our Business We are a leader in North American energy infrastructure, spanning Canada, the
📌 Advisor, Corporate Communications (Calgary)
🏢 TC Energy
📍 Calgary