Lead Wealth growth strategy and distribution at Meridian from the Toronto Corporate Office through a hybrid work prospect. Shape advisor capacity and commercial mobilization. This Director of Distribution and Activation role owns Wealth growth priorities, distribution strategy, advisor capacity, practice-model evolution, and business requirements. You will guide referral ecosystems, segment expansion, channel strategy, advisor recruitment, onboarding, and measurable commercial outcomes. The position supports sustainable growth in assets under administration, insurance revenue, advice penetration, and advisor productivity.

Key Responsibilities

Develop and execute prioritized Wealth growth strategies Govern referral ecosystems, campaigns,



and lead management Maintain multi-year distribution and growth roadmaps Set direction for Wealth distribution channels Champion enterprise and external wealth-partner collaboration

Requirements:

Fourteen plus years of progressive wealth experience Expertise in wealth distribution and growth strategy Experience leading growth programs and cross-functional delivery Undergraduate degree or equivalent education and experience Executive communication and governance capabilities Direct Meridian’s Wealth distribution strategy with referral, channel, capacity, and commercial growth expertise across Toronto and St. Catharines.

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📌 Wealth Distribution Strategy Director (St. Catharines)
🏢 Meridian Credit Union
📍 St. Catharines