Lead PlayStation creator strategy in Canada using influencer marketing and relationship management across paid and earned programs. This 12-month contract is hybrid in Toronto, with remote consideration. Sony Interactive Entertainment seeks an Influencer and Content Creator Strategist to support Canadian launches. The work combines creator partnerships, campaign planning, content development, and performance analysis. You will collaborate with Social, PR/Comms, Local Campaign Managers, Global PlayStation teams, agencies, and creators.

Key Responsibilities





Own Canadian creator strategy across the launch calendar Lead paid partnerships from sourcing through reporting Develop creator briefs and creator-native storytelling Manage PlayStation creator and talent partnerships Report performance, sentiment, and actionable campaign learnings

Requirements:

Bachelor’s degree or equivalent Five-plus years in influencer marketing, partnerships, or creator programs Experience managing paid partnerships end to end Fluency in gaming culture and creator ecosystems Familiarity with YouTube, TikTok, Twitch, Instagram, and Facebook Bring creator judgment, campaign management, and gaming expertise to grow PlayStation partnerships and community engagement across Canada.

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📌 Influencer Marketing Strategist PlayStation Canada (Toronto)
🏢 PlayStation
📍 Toronto