Drive customer expansion and adoption at Trulioo using lifecycle marketing, account-based campaigns, and AI-enabled workflows from Vancouver or San Diego. Reporting to the Head of Marketing, this senior manager owns expansion marketing for mid-market and enterprise customers. You will partner with customer success, product, and RevOps to build signal frameworks, campaigns, and advocacy programs. The work supports adoption, expansion revenue, retention influence, and net-current sales through customer evidence.
Key Responsibilities
Own expansion and adoption marketing strategy and execution Build product usage, account health,
and commercial signal frameworks Design lifecycle nurture and journey maps for buying committees Develop customer advocacy and case study pipelines Build AI-enabled scoring and account-level campaign workflows
Requirements:
Eight years in B2B SaaS customer, lifecycle, or expansion marketing Experience marketing to mid-market and enterprise accounts Strong collaboration with customer success, product, and RevOps Experience building segmentation, advocacy, and case study programs Salesforce and Marketo, or comparable platform, experience Bring customer marketing leadership, expansion strategy, advocacy expertise, and responsible AI experience to Trulioo’s digital identity platform.