Shape B2B paid media strategy in Calgary while managing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms. Work onsite Monday, Tuesday, and Friday, with optional remote days Wednesday and Thursday. As an experienced Paid Media Strategist at Tiller, you will connect client goals with channels, audiences, budgets, and testing approaches. You will manage campaigns for primarily B2B software and technology clients, linking performance to qualified leads, pipeline, cost per lead, and ROI. The role combines strategic ownership, hands-on execution, analysis, and direct client advisory.

Key Responsibilities

Develop paid media strategies across channels, audiences, budgets, and campaigns Execute and optimize campaigns across Google, LinkedIn, Meta,



and StackAdapt Manage $50K+ monthly budgets through forecasting and pacing Build audience, keyword, retargeting, and account-based campaigns Advise clients using performance data and business outcomes

Requirements:

5+ years of recent paid media experience Proven B2B paid media experience, preferably in SaaS or technology Hands-on Google Ads, LinkedIn Ads, Meta Ads, and programmatic experience Experience managing $50K+ monthly media budgets Robust measurement, reporting, analysis, and client presentation skills Bring strategic judgment, campaign execution, and client advisory skills to Tiller’s B2B paid media work in Calgary.

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📌 B Paid Media Strategist Calgary
🏢 Tiller Digital
📍 Calgary