Shape Asana’s CIO narrative through technically credible messaging, audience strategy, and positioning for IT and digital transformation leaders. As a Senior Product Marketing Manager, you will own how Asana speaks to CIOs and IT Operations leaders. You will map buyer decisions, create sales-ready content, and connect Asana products to priorities including AI governance and tool consolidation. The role reports to the Director of Product Marketing, Audience Marketing.

Key Responsibilities

Own strategy, messaging, and positioning for IT audiences Map budgets, workflows, evaluation criteria, and buying roles Create POVs, demos, briefings, and whitepapers Equip sales with guides, battlecards, and customer proof Shape campaigns that generate net-recent pipeline

Requirements:

Seven or more years in enterprise software marketing Deep understanding of IT and technical buyers Ability to explain technical and AI concepts clearly Experience creating sales-ready content and campaigns Data-driven research and measurement experience Bring IT buyer expertise, storytelling, and AI positioning skills to Asana’s audience marketing team.

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📌 Senior CIO Product Marketing Manager (Vancouver)
🏢 asana
📍 Vancouver