Own Silvie’s search, paid advertising, and social growth from Toronto or Waterloo in a hybrid, full-time position reporting to the CEO. As Pontosense’s founding growth marketer, you will build acquisition for Silvie ahead of its January 2027 national launch. You will personally run SEO, AI search, paid ads, social, conversion testing, and weekly performance reporting. The role partners with Brand and Marketing on creative and product on the website and funnel. It suits someone who has grown a consumer or DTC brand across channels, can show campaign results, and makes decisions from data.

Key Responsibilities

Plan and launch SEO and AI search campaigns Manage Meta, Google, targeting, creative tests, bids,



and budgets Build organic social content and creator programs Test landing pages, offers, and checkout conversion Report CAC, conversion, and channel ROI weekly

Requirements:

Experience growing a consumer or DTC brand Hands-on SEO, paid advertising, and social experience Ability to demonstrate campaigns, content, and performance numbers Solid judgment when making decisions with limited data Understanding of effective advertising and creative quality Drive Silvie’s DTC growth through search, advertising, social, conversion testing, and disciplined channel measurement.

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📌 Founding DTC Growth Marketing Manager (Toronto)
🏢 Pontosense
📍 Toronto