Shape Highwood’s media presence and ABM execution through strong communications, campaign management, and a adaptable schedule during regular office hours. As Senior Marketing Program Manager, you will lead corporate communications, public relations, account-based marketing, and customer-facing initiatives. You will develop regulatory and market-update media programs, regional campaigns, and reporting systems. Your work connects engagement with pipeline influence while strengthening Highwood’s thought leadership in emissions management.

Key Responsibilities

Build media relationships with analysts and industry influencers Draft press releases, media materials, and executive communications Design regional ABM campaigns aligned with customer and Sales priorities Establish campaign metrics,



stakeholder cadences, and pipeline reporting Support proactive reputation and crisis communications

Requirements:

Seven to ten-plus years of B2B marketing experience Proven multi-channel program leadership from concept through iteration Experience in corporate communications, PR, ABM, or customer marketing Excellent written and verbal communication skills Ability to align Marketing, Sales, Product, and Customer Success Use media relations, ABM strategy, and measurable campaign execution to strengthen Highwood’s market position and pipeline contribution.

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📌 Senior Corporate Communications and ABM Manager (Calgary)
🏢 Highwood Emissions Management
📍 Calgary