Drive activation and retention through lifecycle marketing, in-app messaging, and product-led growth campaigns from Vancouver three days weekly. This Product Marketing Manager role focuses on customer journeys, from onboarding through adoption, expansion, and retention. You will create email and in-app content, communicate weekly feature releases, and translate product updates into value for brands and creators. The role partners across Product, Design, and Engineering while supporting scalable measurement.

Key Responsibilities

Plan lifecycle campaigns for every customer journey stage Create onboarding emails and in-app customer messaging Communicate weekly releases through blog, social,



and email Build company knowledge of ideal customer profiles Use AI tools to enable scalable experimentation

Requirements:

Three or more years in product marketing Understanding of activation, adoption, expansion, and retention Experience with email and in-app communications Robust execution and consistent high-quality output Cross-functional collaboration with Product, Design, and Engineering Bring lifecycle marketing, customer journey, and product-led growth expertise to activation and retention initiatives in Vancouver.

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📌 Product-Led Growth Marketing Manager (Vancouver)
🏢 Savvy Talent
📍 Vancouver