Job Title: Braze Architect

Location: Toronto, ON/ Vancouver, BC (Remote)

Work Type: Full Time

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We are seeking a Braze Architect to serve as the technical and strategic authority on Braze and the surrounding customer data ecosystem. You will define target-state architectures that connect Braze with CDPs, reverse ETL tools, product analytics, and cloud data warehouses (Hightouch, Amperity, Amplitude, Snowflake, and similar). You will lead enterprise-scale implementations and migrations, set engineering and governance standards, advise senior client stakeholders, and build the practice's reusable assets and talent.

Key Responsibilities

Architecture & Solution Design

- Define end-to-end Braze reference architectures covering workspace and app-group strategy, data model, identity, custom attributes and events, currencies, catalogs, and multi-brand / multi-region setups.
- Design scalable, secure, and compliant integration patterns across Braze, CDPs, data warehouses, and source systems (batch, streaming, and API-driven).
- Architect Canvas Flow journeys and orchestration frameworks for email, push, in-app, SMS, WhatsApp, Content Cards, and webhooks.
- Establish personalization architecture using Liquid, Connected Content, Catalogs, Content Blocks, and Braze AI features (Intelligent Timing, Intelligent Selection, predictive models).
- Conduct architecture reviews, technical risk assessments, and performance and rate-limit planning for high-volume sends.

Data, Identity & CDP Integration

- Design identity resolution and unified customer profile strategy, including external ID management, anonymous-to-known merges, and alias handling.
- Architect warehouse-native activation using Snowflake with Hightouch or Census, and Braze Cloud Data Ingestion and Snowflake Data Sharing.
- Integrate Amperity for identity stitching, unified profiles, and audience activation into Braze.
- Design behavioral data flows with Amplitude (events, cohorts, predictions) in both directions with Braze, including Currents for engagement data return.
- Define event taxonomy, schema governance, data contracts, and data-quality monitoring across the stack.
- Establish consent, privacy, and preference-management architecture (GDPR, CCPA, TCPA, CAN-SPAM,



HIPAA where applicable).

Delivery Leadership & Governance

- Lead technical delivery across implementation, migration, and optimization programs, including migrations from Salesforce Marketing Cloud, Iterable, Klaviyo, Adobe Campaign, or Oracle Responsys.
- Set standards for SDK integration (iOS, Android, Web), API usage, CI/CD for Braze assets, environment management, and QA/testing.
- Define deliverability strategy: IP warm-up, domain authentication (SPF, DKIM, DMARC), BIMI, and sender reputation management.
- Establish experimentation frameworks (A/B, multivariate, holdouts) and measurement for incremental lift, LTV, churn, and ROI.
- Define operating models, RACI, and Center of Excellence structures for client marketing technology teams.

Consulting, Pre-Sales & Practice Building

- Run discovery workshops with CMO, CDO, and CTO-level stakeholders and translate business goals into technical roadmaps.
- Lead solution design, estimation, and proposals for pre-sales; present to clients and analysts.
- Build reusable accelerators, templates, reference architectures, and playbooks for the EXL Braze practice.
- Mentor leads, developers, and campaign specialists; drive Braze and CDP certification across the team.

Required Skills & Qualifications

Braze Expertise

- 5+ years hands-on Braze experience with demonstrated architect-level ownership of at least two enterprise implementations or migrations.
- Deep command of Canvas Flow, segmentation, Liquid, Connected Content, Catalogs, Content Blocks, and Braze AI capabilities.
- Expert knowledge of Braze SDKs, REST API, SCIM, export endpoints, webhooks, Currents, Cloud Data Ingestion, and Snowflake Data Sharing.
- Strong understanding of Braze rate limits, data points, and cost / performance optimization.
- Braze certification (Architect, Developer, or Marketer) strongly preferred.





CDP & Data Platform Experience

Platform: Expected Experience

Hightouch: Reverse ETL; audience builder and models; Braze destination syncs; sync monitoring, alerting, and identity handling

CDP: Identity resolution and stitching; unified customer profiles; segmentation; activation to marketing channels

Amplitude: Behavioral analytics; cohorts, funnels, retention; event instrumentation; cohort sync and event streaming with Braze

Other (plus): Segment, mParticle, RudderStack, Census, Fivetran, dbt, Airflow, Databricks, BigQuery, Redshift

Candidates should have robust working depth in at least two of the four named platforms and conversational fluency in the rest.

Technical Skills

- Advanced SQL; working proficiency in Python or JavaScript / Node.js for integrations and automation.
- Strong grasp of REST APIs, JSON, webhooks, event-driven and streaming architectures (Kafka, Kinesis, or similar).
- Experience with a major cloud platform (AWS, Azure, or GCP) and infrastructure basics such as IAM, secrets, and networking.
- Familiarity with Git, CI/CD, and environment promotion practices for marketing assets and data pipelines.
- HTML/CSS for responsive email development and in-app / Content Card templates.

Domain & Leadership Skills

- Deep knowledge of lifecycle marketing, personalization, customer segmentation, and retention strategy.
- Experience in industries such as Communications, Media, Entertainment, Sports, healthcare, retail / e-commerce, or travel & hospitality.
- Executive-level communication and stakeholder management; ability to defend architectural decisions to technical and business audiences.
- Proven ability to lead distributed teams in agile, client-facing delivery environments.

Preferred Qualifications

- Exposure to AI / ML-driven personalization, predictive churn, next-best-action, and generative AI content workflows.
- Background in consent management platforms, privacy engineering, and data governance frameworks.
- Experience building executive dashboards in Tableau, Power BI, or Looker.

Education

- Bachelor's or Master's degree in Computer Science, Engineering, Data Science, Marketing Technology, or a related field.

📌 Braze Architect (Canada)
🏢 Smart IT Frame
📍 Canada