Shape Asana’s messaging for CIOs and IT Operations leaders through audience strategy, technically credible content, and sales enablement. Work across product marketing, sales, and product. As a Senior Product Marketing Manager, you will own positioning for IT, digital transformation, and CIO audiences. You will translate AI adoption, tool consolidation, governance, and modernization trends into narratives and campaigns. The role reports to the Director of Product Marketing, Audience Marketing.

Key Responsibilities

Own audience strategy, messaging, and positioning for IT personas Map buyer workflows, evaluation criteria, budgets, and decision roles Create POVs, solution narratives, demos, briefings, and whitepapers Equip sales with discovery guides, battlecards,



and customer proof Shape campaigns that generate net-current pipeline

Requirements:

7+ years in product marketing, audience marketing, or GTM Enterprise software experience and deep technical buyer understanding Ability to explain technical and AI concepts clearly Field-tested storytelling, writing, and campaign experience Data-driven research, presentation, and editing skills Bring IT audience expertise, technical storytelling, and strategic product marketing leadership to Asana’s growth efforts.

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📌 Senior IT Audience Product Marketing Manager (Vancouver)
🏢 Asana
📍 Vancouver