With a legacy of over 90 years, we continue to grow and strengthen our presence in the 7 countries where we operate, with more than 100 units and representation of leading brands in our business areas.

Every day, we strive to meet market needs with excellent solutions, equipment, and services — and we believe we have the best talent to deliver on those expectations.

Ready to take the next step in your career?

Your new prospect might be right here.

We are looking for a General Manager to join our team in Atlantic Canada.

What's the challenge?

What do we expect from you?

What will you find here?

SUMMARY: Reporting to the Eastern COO, The General Manager/ Branch Manager is responsible for developing, leading, and executing the company’s operations for all Branches in the Atlantic Region. This role is accountable for the operations, building strategic relationships, driving profitable growth, increasing market share, and ensuring a consistent and coordinated approach to the customers across the Region .

Expected Salary range (gross/annual)

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DUTIES AND RESPONSIBILITIES:

Key Responsibilities

- Execute the overall strategy for Operations, Including Sales, Aftersales, Financials, Staff management and customers in alignment with the company’s strategic objectives.
- Establish and maintain executive-level relationships with OEM, customers, and strategic stakeholders.
- Identify and pursue new business opportunities with construction companies, national organizations, municipalities, provincial governments, federal government departments, and public-sector entities.

- Lead negotiations for all aspects of the business in conjunction with company policies and procedures
- Ensure a consistent customer experience and commercial approach across the region.
- Drive profitable revenue growth across equipment sales, rentals, parts, service, technology solutions, and other applicable product and service offerings.
- Develop account plans for strategic customers, including revenue objectives, growth opportunities,

competitive positioning,



and customer relationship strategies.

- Monitor market trends, competitive activities.
- Develop and oversee strategies for government tenders, Requests for Proposals (RFPs), standing offers, and other procurement opportunities.

Leadership and Supervision of the Region

- Provide direct leadership, coaching, guidance, and performance management to the regional Staff
- Establish clear objectives, priorities, sales targets, and key performance indicators

- Support the development and execution of strategic account plans for all customers.
- Review and monitor the performance, sales pipeline, customer opportunities, and profitability of the business.
- Provide guidance and support in managing complex customer relationships, negotiations,

escalations, and strategic opportunities.

- Partner with the OEM representatives to develop new market opportunities and develop growth strategies for the region

Strategic and Financial Management

- Establish clear performance expectations and monitor key performance indicators (KPIs), including revenue growth, market share, profitability, customer retention, pipeline development, and contract performance.

- Prepare and manage the annual business plan, sales forecasts, budgets, and strategic growth initiatives for the Customer Accounts.
- Provide regular performance updates, market intelligence, and strategic recommendations to the executive leadership team

CORE COMPETENCIES:

- Bachelor’s degree in Business Administration, Commerce, Engineering, or a related field; an MBA or equivalent experience is an asset.
- Significant senior leadership experience in the construction, heavy equipment, industrial,

transportation,



or related industry.

- Proven experience managing accounts and complex customer relationships.
- Demonstrated success in leading and developing high-performing Sales and After Sales Team
- Demonstrated success in developing and executing growth strategies and achieving revenue and profitability objectives.
- Strong financial and commercial acumen.
- Exceptional leadership, communication, negotiation, and relationship-management skills.

- Ability to influence and collaborate effectively across region, and functional departments.

Key Performance Measures

- Revenue and gross profit growth
- Market share growth
- Customer retention and customer satisfaction
- Performance against annual budget and business plan

- Pipeline value and conversion rates
- Growth in equipment, rental, parts, and service revenue
- Profitability and return on investment
- Inventory management

- EDUCATION/TRAINING:

- Post-secondary diploma and/or relevant work experience in sales;

PARTICULAR CONDITIONS

- Willingness and ability to travel regularly across the company’s territory

- On the Road driving 2 to 3 times a week

- HEALTH AND SAFETY It is our expectation that all Nors Employees will conduct their work in a safe manner, abide by all Nors safety policies and report all hazardous conditions and unsafe work procedures.

In addition, Nors employees will be required to report any and all incidences/accidents/near misses according to company policies

Nors is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. We recognize our obligations and responsibilities as an employer and encourage applications from all qualified candidates including members of visible minorities.

Nors will accommodate people with disabilities during the recruitment and assessment processes. If accommodation is requested, Nors will consult with the applicant and arrange for the provision of suitable accommodation that considers the applicant’s needs.

📌 General Manager (Dartmouth)
🏢 Nors
📍 Dartmouth