Duties & Responsibilities:

1. Content Creation & Digital Marketing

- Create, design, schedule and publish engaging content across Instagram, LinkedIn, TikTok, Facebook, X (Twitter), YouTube, newsletters and the company website.
- Develop and maintain social media, newsletter and content calendars aligned with business goals and consultant schedules.
- Create social media graphics, newsletter banners, website banners, SEO-optimized website content, blogs and promotional materials.
- Manage YouTube content and support targeted email campaigns, including Law and Medicine newsletters.
- Host Instagram Live sessions and promote university visits, student stories, webinars and recruitment events.
- Monitor social media performance, engagement and audience trends, recommending strategies to improve reach and growth.

2. Event Planning & Coordination

- Plan and coordinate virtual and in-person events, including webinars, information sessions, university visits, school presentations, student meetings, recruitment fairs and pre-departure briefings.
- Organize biannual Fall and Spring Fairs across three Canadian provinces, managing budgets, venues, dates, staffing, logistics, supplies and inventory.
- Coordinate university office visits, open days, demonstration lectures, application days, alumni meetings and consultant training sessions.
- Support recruitment tours, including registering for at least 21 fairs annually, securing additional events and coordinating staffing and logistics.
- Arrange paid webinars and university-led sessions, gathering content and coordinating promotional activities with universities, service partners and consultants.
- Research venues, manage event bookings and ensure events are listed accurately on the company website and internal calendars.

3. School Outreach & Partnerships





- Build and maintain relationships with high school counselors, colleges, school partners and law societies across Canada and the United States.
- Maintain and expand the outreach database to support recruitment initiatives and upcoming academic cycles.
- Coordinate school visits, presentations and webinars while securing current institutional partnerships.
- Support the expansion of recruitment events into new Canadian regions and the US market.

4. Social Media & Community Management

- Manage and grow StudyIN North American social media presence and implement platform-specific growth strategies.
- Monitor comments, direct messages and audience interactions, responding promptly and professionally in line with brand guidelines.
- Promote university visits, events, newsletters and student success stories consistently across channels.
- Monitor trends, evaluate campaign performance and adjust content strategies to improve engagement.
- Respond to Google reviews and maintain accurate review-tracking records.

5. Marketing Administration & Team Support

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- Maintain organized marketing folders, promotional assets, scholarship information, university accolades, calendars, timelines and marketing documents in Google Drive.
- Update recruitment tour spreadsheets, office visit trackers, event calendars, website listings and calendar invitations.
- Track marketing materials and inventory, coordinating orders for brochures, university guides and branded supplies.
- Coordinate weekly marketing tasks, content requests and collaboration between the Marketing Team and Consultants.
- Support feedback initiatives, including service reviews for Medicine and other specialist student programmes.
- Prepare reports on webinar activity, social media performance, event participation and other marketing KPIs.
- Recommend improvements to marketing materials, workflows and event processes to support operational efficiency.

📌 Marketing Coordinator (Toronto)
🏢 Easy Outsource
📍 Toronto