Lead integrated media planning at Initiative while shaping strategies, evaluating execution, and guiding a team through insight-driven client work. This manager-level position uses research, communication, and media planning expertise. The Media Planning Manager supervises Initiative’s integrated media planning product and contributes actively to the business. You will help develop media strategies and operating procedures while leading, mentoring, coaching, and developing employees. The work combines client planning, media analysis, presentations, and operational accountability.

Key Responsibilities

Lead integrated media plans, proposals, and analysis Monitor execution and maintain media plan stewardship Present media opportunities, trends,



and client issues Manage workloads, feedback, and career development Oversee media billing, authorizations, and budget controls

Requirements:

Manager-level integrated media planning experience Marketing or advertising background Experience managing and developing employees Proficiency with media research and planning tools Excellent written and verbal communication skills Apply integrated media planning, client service, research insights, and people leadership to deliver accountable media programs at Initiative.

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📌 Media Planning Manager (Winnipeg)
🏢 Interpublic
📍 Winnipeg