Turn digital marketing activity into measurable business results through campaign execution, website optimization, and performance analysis. OpTalent is recruiting a Demand Generation Manager. This hands-on marketing role manages demand generation from planning through reporting and refinement. You will develop campaigns across Google Ads, LinkedIn Ads, paid social, email, display, and other digital channels. Website content, SEO, landing pages, conversion journeys, and analytics are central to the work. Close collaboration with Sales and leadership will support audience definition, lead qualification, funnel improvement, and marketing-sourced pipeline development. Key Responsibilities:

Execute multi-channel digital marketing campaigns and campaign calendars Manage website content, landing pages, forms,



and conversion journeys Implement SEO strategies for organic visibility and inbound leads Monitor traffic sources, user behavior, and conversion performance Translate campaign data into actionable optimization recommendations Requirements:

Four to six years in B2B marketing Experience planning and optimizing multi-channel campaigns Google Ads, LinkedIn Ads, paid social, email, and display experience CRM, marketing automation, or lead management platform experience Ability to analyze performance and improve measurable results Use digital campaign management, SEO, website optimization, and analytics to strengthen qualified lead generation.

📌 Digital Marketing Demand Manager (Courtice)
🏢 Optalent
📍 Courtice