Lead lifecycle marketing at SurveyMonkey from Ottawa, combining HubSpot nurture strategy with Iterable onboarding and retention programs. This senior manager owns the customer journey across sales-assisted and self-serve motions. The role manages Email Marketing and Customer Marketing contributors while partnering with Product, Sales, Data, and Customer Success. It reports to the Director of Product and Lifecycle Marketing. Key Responsibilities:
Set lifecycle strategy across sales-assisted and self-serve journeys Own HubSpot nurture and MQL/SQL handoff logic Lead Iterable segmentation, personalization, and testing Coach contributors on goals, priorities, and growth opportunities Report performance against activation, retention, and expansion outcomes Requirements:
Eight-plus years in lifecycle, CRM, or email marketing Three-plus years managing individual-contributor marketers Hands-on HubSpot and Iterable or comparable platform experience Experience connecting sales-assisted nurture with self-serve journeys Customer marketing experience tied to measurable revenue outcomes Bring lifecycle strategy, marketing automation, and team leadership to SurveyMonkey’s Ottawa-based customer journey programs.