TechInsights is the information Platform for the semiconductor industry.
Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.
Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Community involvement opportunities through charitable alliances:
I nclusive setting that prioritizes diversity, equity, and accessibility
High-growth company driven by high performance

90,780 - $96,120 CAD

TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales,



and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.
Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Bachelor’s degree in Marketing, Communications, or a related field

- 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
- Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
- Hands-on experience running multichannel campaigns across email,



social, paid media, events, and PR
- A strong record of building marketing plans that deliver measurable lead generation results
- Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
- Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
- Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
- Excellent communication skills, including explaining complex information clearly and building consensus
- Proven ability to work across functions with sales, product, and marketing teams
- Ability to lead projects and act as a resource and mentor for less experienced colleagues
- An interest in technology or the semiconductor industry is an asset

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. Export Control Laws and Regulations.
This role is on-site at our Ottawa office.

We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.
TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.
As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here:

📌 Market Development (Marketing) Manager (Ottawa)
🏢 TechInsights
📍 Ottawa