Salesforce Marketing Cloud expertise drives campaign delivery for TD’s RESL portfolio in Toronto, combining journey orchestration, audience segmentation, and analytics.

As a Senior Analyst supporting TD’s North American Growth Marketing team, you will design, execute, and measure targeted campaigns. Your work spans Salesforce LM, CDC, MCE, and MCP, with Python, PySpark, Databricks, and SQL supporting effective workflows. The focus is personalized communication across customer interactions.

Key Responsibilities:
Design and execute cross-channel Salesforce campaigns and customer journeys
Create audiences, filters, data extensions, queries, and automated triggers
Build responsive templates, forms, tests, and journey components




Perform quality assurance across segmented audiences and devices
Analyze performance and troubleshoot escalated campaign concerns

Requirements:
Four or more years of relevant direct marketing experience
Two or more years using Salesforce and marketing automation
Two or more years managing campaigns and segmentation strategy
Knowledge of Python, PySpark, SQL, databases, and data structures
Solid CASL knowledge and exceptional attention to detail

Apply Salesforce, segmentation, analytics, and quality control expertise to TD marketing campaigns supporting RESL customer acquisition and engagement.

📌 Senior Salesforce Marketing Analyst Toronto
🏢 TD Bank Group
📍 Toronto